ProtégezVous is Quebec’s leading consumer review magazine.They needed a reinterpretation of their identity and communications in order to appeal to a younger audience; changing the perception of their brand as something for old pedants wanting to save a buck on tires, to a vibrant resource for relevant, in-depth information on a wide variety of products and services.

To hone in on the reliability of ProtégezVous' word, we developed a logo and masthead revolving around a quote attribution, or sign-off — because if they said it, you can believe it.