We were approached by the Packaging Council of New Zealand (PAC) to redevelop their brand. PAC had struggled with a heavily one-sided conversation, all discussion always veering towards Sustainability and the problems packaging causes. PAC wanted instead to reposition their brand as creative and vibrant, encouraging a more balanced conversation that speaks to the many things we owe to packaging. Note: This rebrand was pulled last minute due to management, and does not reflect or associate with Packaging New Zealand's current brand.