Festival TransAmériques (FTA) holds its dance and theatre festival each year, based in Montréal. This particular year's theme dealt with Death. An incredibly striking photographic direction developed by my colleague Alexandra Nolot, sought to depict a typically dark subject matter with dreamy, optimistic approach — subjects ascending into the sky, with the background in focus, not the foreground.

This piece of motion served as the online and broadcasted promotional material. I was supplied with still images from the campaign shoot, and briefed to storyboard and build a motion piece from these.

The wider campaign case study can be found here. I recommend taking a look — it is a beautiful piece of work.